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Who is ==Pawy== ?
Our Story
What We Value In Our Products
At Pawy we prioritize using human-grade, locally-sourced ingredients, committing to plastic neutrality, and giving back to animal welfare initiatives, ensuring every pet enjoys their meals.
Local Agriculture
Pawy values local agriculture, sourcing human-grade ingredients sustainably from nearby farms to ensure freshness and support local communities.
Positive Impact
By working closely with local actors, we aim to prevent food waste and make the most of the finest ingredients available.
Animal Protection
Pawy champions animal shelters in Switzerland, ensuring every meal supports the well-being of other pets.

Dr. Meow
Emma

Chef Tester
Puppy Lana

CEO
Alexandre
Meet The ==Team==
Get to know our dedicated team behind Pawy's passion

Dr. Meow
Emma

CEO
Alexandre

Chef Tester
Puppy Lana
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The First Pawy Meal
In the heart of our home, surrounded by wagging tails and curious paws, we had one mission: give our pets the nutrition they truly deserved.
With fresh, human-grade ingredients from our local market and a simple online recipe, our kitchen became a culinary playground for our furry family.
The results were astonishing - shinier coats, brighter eyes, and a surge in energy. Our pets were thriving, and we knew we’d discovered something truly special.
The Perfect Recipes
Determined to do things the right way, we partnered with two Swiss veterinarians experts in nutrition to create our first three signature recipes, all designed for optimal pet health.
Meals were perfected to be slow-cooked at low temperatures, preserving all the essential nutrients for pets.
Soon, it wasn’t just our pets enjoying the benefits—friends and family started requesting our recipes for their own furry companions.

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Growing The Family
What started with friends and family has now blossomed into serving farm-to-bowl freshness to pet’s across all of Switzerland.
Our Pawy family grew with each new pet owner discovering the benefits of our healthful, tailor-made meals.
Together, we’re building a vibrant community of healthy pets and happy owners, united by our commitment to better pet health.
Sustainability Commitment
Pawy became the first and only plastic-neutral certified pet food company in Switzerland, reinforcing our commitment to sustainability.
We achieved carbon-neutral certification and developed a fully compostable packaging, ensuring our eco-friendly practices extend beyond our kitchen and your pet’s bowl.
Giving back became part of our mission by supporting animal shelters in Switzerland and contributing over 550kg of fresh food in 2023 alone.



More Fresh Food
Our future plans include expanding our range of meals to incorporate even more fresh, locally-sourced ingredients.
We aim to introduce new recipes and flavors to cater to the tastes and nutritional needs of the pets we love.
Pawy Fact!
There are more than 20 people and 4 pets working on Pawy Fresh Food!


You May Want To Know
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How will Pawy improve my pet’s health?Many of our customers report significant health improvements after switching to Pawy. Increased energy, healthier coat and skin, smoother digestion, a stronger immune system, and optimal weight control 😍
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Why choose fresh?Most pet foods will allow your pet to survive, but not to thrive. The alarming rise in obesity, cancer, and diabetes in our pets is a clear sign that something needs to change. Research increasingly shows the dangers of industrial food processing and the significant health benefits of a fresh diet. We witness the positive effects of fresh food every day—both in our own pets and in those of our customers. What we offer is simple: real, perfectly balanced food that supports your best friend in living a long, happy life 🥰
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How is Pawy tailored specifically for my pet?Each meal is personalized to suit your pet’s unique needs. Using a detailed pet profile with over 10 criteria—like breed, weight, activity level, age, and intolerances—we craft customized nutrition plans. This ensures your pet gets the perfect nutrient balance for a healthier, happier life.
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Who made our recipes?Each recipe is the work of our skilled veterinary nutritionists (Pawy Vets), ensuring an ideal mix of vitamins, minerals, and omegas for your pet’s health 🎉 Need more details? Our vets are here to help.
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Where do we get our meat?Transparency is key. Most of our meat comes from Switzerland 🇨🇭 and on the occasions we can’t source it in our homeland, we stick to nearby countries.
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What sets our food apart?Our ingredients! We source human-grade ingredients from local farms, which sets us apart from 99.9% of other pet foods.
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What’s in my Trial Box?Start your pet’s journey with 14 days worth of perfectly portioned fresh meals and see what flavors your pet likes best. Your box includes a transition guide and a personalized daily serving sheet, plus a few surprises to welcome you to the Pawy family 🎉
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How does delivery work?Our fresh meals are delivered across Switzerland by our logistics partner Planzer, using carbon emission-free trains. A lightweight vehicle, then brings your meals straight to your doorstep. Meals are packaged in sustainable boxes with fully biodegradable insulation that keeps your pet's fresh meals below 4°C for up to 48 hours. They stay fresh even if you’re not home right away 👌❄️ You receive a Track & Trace notification the evening before your delivery to monitor your package’s progress each step of the way 🚚📦
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How can I test Pawy?Our meals are custom-tailored to your pet’s unique needs, considering over 10 factors like breed, age, weight, and activity level. After completing your pet’s profile, we’ll recommend the best recipes, portion sizes, and daily cost. Choose between a 100% Pawy plan for all fresh meals or a 50% Pawy plan to mix with their current food. Start with a 14-day trial box to see the difference. We suggest trying all three recipes (unless your pet has specific intolerances) for a diverse, balanced diet.
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How does a Pawy subscription work?Place your first order, and we’ll send a 14-day trial package to ensure our fresh recipes are perfect for your pet. If everything goes smoothly, we’ll confirm your next delivery a few days before your trial ends. Payments are automatic, but you can cancel anytime through your Pawy account. Your subscription is fully flexible and non-binding. Customize your orders, adjust deliveries, and pause or cancel whenever you need. With a Pawy subscription, you also benefit from: Personalized diet plans with continuous profile monitoring Veterinary support for any dietary questions (vet@pawy.ch) A customer portal to manage deliveries, choose recipes, and adjust portions Experience peace of mind with fresh, healthy food tailored to your pet, delivered regularly so you never run out.
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How long can I store the meals?Refrigeration: Sealed meals can be stored in the refrigerator for up to 7 days. Freezing: Meals can be stored in the freezer for up to 4 months. After Opening: Meals should be consumed within 3 days and kept in the refrigerator. Practical Tips: Keep a 7-day supply in the fridge and store the rest in the freezer. Transfer meals from the freezer to the fridge as needed to optimize storage space.
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Overweight or Deficiency?Our fresh meals are precisely portioned to control calories while ensuring your pet receives all essential nutrients. Each meal is rich and provides lasting satiety. Our Pawy veterinarians have optimized the vitamins and minerals in each recipe to meet your pet’s daily energy needs while helping to reduce or maintain their weight.
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At What Age Can I Start Offering Pawy to My Pet?As early as 2 months old ❤️ Our personalized puppy/kitten program calculates a growth curve based on your pet’s breed, age, and weight, adjusting daily rations as they grow. The recommended amount may change monthly during these growth stages. Rations typically increase rapidly in the early months and then stabilize as your pet reaches adulthood. If you have any questions, don’t hesitate to contact us or reach out to our Pawy veterinarians at vet@pawy.ch.
Meet Our Family!
Pawy was born from our deep love for pets and our passion for giving them the absolute best in nutrition.
Frustrated by the lack of healthy pet food options, our family set out on a mission to create tailor-made meals that truly supported pet health, help them thrive and live their best possible lives.


